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Scientific Bulletin of Namangan State University

Abstract

The pragmatic orientation of advertising discourses / texts allows you to determine the goals of advertising communication as follows: transfer information to the addressee, arouse interest and manage his reactions. These goals can be clearly seen when analyzing the speech tactics used by advertisers in advertising messages. In the article, the author analyzes various factors involved in the formation of advertising discourse in the tourism industry: speech strategies and tactics, the role of the addressee, communicative-interactive capabilities of speech techniques

First Page

203

Last Page

209

References

1. Akulicheva, V.V. Advertising text as a subject of research in gender linguistics / V.V. Akulicheva // Philological sciences. - 2008. - No. 3. - S. 100108. 1. 2. Atakyan GS Pragmatics of the language of tourist advertising: author. dis. ... Cand. philological sciences. Maikop: Adyghe State University. 2010.25 p. 2. 3. Atakyan, G.S. Emotional strategy and methods of its implementation in tourist advertising / G.S. Atakyan // Bulletin of the Leningrad State University. A.S. Pushkin. Ser. philology. - SPb., 2008.-№‖5‖(19)‖.- P. 93-100. 3. 4. Demyankov, V.Z. Interpretation of political discourse / V.Z. Demyankov // Language of the media as an object of interdisciplinary research. M .: Publishing house of Moscow State University, 2003. - S. 116-133. 4. 5. Kara-Murza, E.S. Language of modern advertising / E.S. Kara-Murza // Language of mass and interpersonal communication. M .: Mediamir, 2007 .-- P. 479. 5. 6. Krasnykh, V.V. Ethnopsycholinguistics and linguoculturology / V.V. Red. M .: Gnosis, 2002 .-- 284 p. 6. 7. Medvedeva E. Fundamentals of Advertising Studies. M .: RIP-holding, 2003.S. 9-24. 7. Muhamadjonovna, S. D. (2020). The key concepts of forming sociolinguistic competence of future English language specialists. Asian Journal of Multidimensional Research (AJMR), 9(5), 118-121. 8. Muhamadjonovna, S. D. (2020). The development of sociolinguistic competence of future English language teachers through computer technologies. European Journal of Research and Reflection in Educational Sciences, 8 (3) Part II, 147-150.

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