Abstract: Stable and progressive development of the country's economy, especially in the post-pandemic period, a sharp increase in demand for all types of insurance, the relevance of the brand image in achieving its marketing efficiency is becoming increasingly important today. This article discusses the role of public relations in the development of the insurance industry, its role in building brand, image and current status .
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"INSURANCE AND PR (PUBLIC RELATIONS) - AS A MEANS OF CREATING AN IMAGE, REPUTATION AND BRAND,"
Economics and Innovative Technologies: Vol. 2021
, Article 1.
Available at: https://uzjournals.edu.uz/iqtisodiyot/vol2021/iss2/1