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Economics and Innovative Technologies

Abstract

Abstract: Stable and progressive development of the country's economy, especially in the post-pandemic period, a sharp increase in demand for all types of insurance, the relevance of the brand image in achieving its marketing efficiency is becoming increasingly important today. This article discusses the role of public relations in the development of the insurance industry, its role in building brand, image and current status .

References

References 1. Speech of the President of the Republic of Uzbekistan to the Oliy Majlis of January 24, 2020; 2. Resolution of the Cabinet of Ministers of the Republic of Uzbekistan dated December 14, 2020 No 780 "On additional measures to improve the procedure for providing electronic insurance services"; 3. Sh. Ergashkhodjayeva, I. Nematov: Brand management // Textbook. T-2017. 4. Sobirov H.R. Insurance: 100 questions and answers.-T .: Mehnat Publishing House, new edition 2012. 5. X.M. Shennayev, I.K.Ochilov, S.E.Shirinov, I.G.Kenjayev: Insurance business // Textbook. T-2014 6. SH.O ’. Djanadilov .- / Improving the methodological framework for the introduction of information and communication technologies in insurance activities /.- Dissertation // TDIU-T.-2018. 7. SharifkhodjaevUU .- / Improving the methodological approach to brand management of the media of the Republic of Uzbekistan /.- Dissertation // TDIU-T.-2015 8. Antoshkin S.I., - / Management of the brand of innovative products / Dissertation.- St. Petersburg-2017 9. Kleymenov V., Insurance in Public Relations - how to create image, reputation and brand 10. N.Iminova, S.Abdimominova, B.Mamurov / - Risk management and insurance// International Journal of Innovative Technology and Exploring Engineering / Volume 8, Issue 12. Z. Babakulov: The concept of the brand and the issue of its legal regulation in accordance with the legislation of some foreign countries p. 138 // Bulletin of Legal Sciences. Issue 1, 2018, p.130

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