•  
  •  
 

Economics and Innovative Technologies

Abstract

The scientific article contains a comparative analysis of the national brands of 6 countries based on the methods as brand elements classification, the quality of the proposal constituent slogan, regional brand strategy and national brand ranking results. Developed proposals to achieve sustainable competitiveness of the national brand of Uzbekistan.

References

1.www.thinkwithgoogle.com 2.P.P.W.Wong, K.Teoh. The influence of destination competitiveness on customerbased Brand equity. Journal of Destination Marketing & Management. (2015) http://dx.doi.org/10.1016/j.jdmm. 3.Beritelli, P., Laesser, C., Destination logo recognition and implications for intentional destination branding by DMOs: A case for saving money. Journal of Destination Marketing & Management (2016), http://dx.doi.org/10.1016/j.jdmm. 4. Александрова А., Интеграция событийных мероприятий в продвижение туристских дестинаций на принципах ко-брендинга. Вестн. Моск. ун-та. Сер. 6. Экономика. 2015. № 6. 5. Richardson, J., Cohen, J. State slogans: the case of the missing USP. Journal of Travel &Tourism Marketing. 1993. № 2(2/3). P. 91–109 (70) 6. Pike S. Destination marketing organizations. Elsevier, 2004. – P. 122. 7. Ибрагимов Н.С., Рақобатбардош туристик ҳудуд бренди ва имижининг илмий асослари “Иқтисодиёт ва инновацион технологиялар” илмий электрон журнали. № 5, 2018. 8. Pike S. Destination Positioning Slogans – Analysis of Themes used by New Zealand Regional Tourism Organisations // Proceedings of the Australian and New Zealand Marketing Academy Conference, 29 November – 1 December 2004, Victoria University, New Zealand 9. Абдулазизова Х.Н. Миллий товар ва хизматлар брендларининг ривожланиши. “Иқтисодиёт ва инновацион технологиялар” илмий электрон журнали. № 5, 2016 й. 10. Bloom Consulting Country Brand Ranking. 2014-2015, contact@bloomconsulting.com.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.