Economics and Innovative Technologies


The paper explores countries utilizing international sports marketing, and discusses the benefits of international sport marketing in terms of increasing the budget of the country by developing sport as well as its role of increasing tourism and export potential of Uzbekistan


1. Ўзбекистон Республикаси Президентининг “Жисмоний тарбия ва спорт соҳасида давлат бошқаруви тизимини тубдан такомиллаштириш чора-тадбирлари тўғрисида” ги фармони. 2018 йил 5 март. www.lex.uz 2. Ўзбекистон Республикаси Президентининг “Ўзбекистон Республикаси сайёҳлик соҳасини ривожлантиришни тезлаштириш чора-тадбирлари тўғрисида”ги фармони. 2016 йил 2 декабрь. www.lex.uz 3. Vanessa and Ratten, Hamish 2011, International sport marketing: practical and future research implications, Journal of business and industrial marketing, vol. 26, no. 8, pp. 614-620. 4. Аndrew Zimbalist. The Economics of Sport, 2001. 5. Джон Бич, Саймон Чедвик. Маркетинг спорта. М.: Альпина Паблишер, 2019. – 706 стр. 6. www. emeraldinsight.com 7. www. Statista.com 8. www. Questia.com 9. www. forbes.com 10. www. Plunkettresearch.com



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