The article considers the classification of services taking into account changes in consumer behavior. The opinions of foreign scientists are reflected in the formation of the model of consumer behavior. It also analyzes approaches to modeling consumer behavior and the classification of service standards in Uzbekistan. In addition, a process was developed to develop a model of consumer behavior for the formation of marketing strateg.
1. Decree of the President of the Republic of Uzbekistan “On the Strategy of Action for the Further Development of the Republic of Uzbekistan”. // People's Word, 08.02.2017 y. No. 28 (6722). 2. Jevons W.S. Theory of consumer behavior and demand. - St. Petersburg: School of Economics, 1993. from. 70-71. 3. J. Wiener. The concept of utility in value theory and its criticism. - St. Petersburg: School of Economics, 1993. p.78. 4. Samuelson A., Nordhaus V.D. Economy. - M .: Binom, 1997.S. 118. 5. Maslow A.G. Motivation and personality. - St. Petersburg: Eurasia, 1999.S. 77-96. 6. Kotler F. Marketing management / F. Kotler, K.L. Keller. - 12th ed. - St. Petersburg: Peter, 2012 .-- 814 p. 7. Zemskova A.V. Modeling the behavior of consumers of services / A.V. Zemskova, V.N. Bugorsky // Scientific journal NRU ITMO. / St. Petersburg. researched University of Information. technology, mechanics and optics. - 2014. - No. 3. - S. 183-191. 8. Naumov V.N. Consumer Behavior / V.N. Naumov. - Moscow: SIC INFRAM, 2014 .-- 248 p. 9. Shirochenskaya I.P. New trends in the development of loyalty programs and customer relationship management / I.P. Shirochenskaya, E.V. Tarasenko // 21st Century Initiatives. - 2013. - No. 4. - S. 6469.
"DEFINITIONS OF DESCRIPTION OF THE CONSUMER SERVICES IN ACTIVITY,"
Economics and Innovative Technologies: Vol. 2018
, Article 33.
Available at: https://uzjournals.edu.uz/iqtisodiyot/vol2018/iss5/33