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Economics and Innovative Technologies

Article Title

DEVELOPMENT OF THE PRODUCTION BRANCH BETWEEN MODERN INFORMATION - COMMUNICATION TECHNOLOGIES

Abstract

The article outlines recommendations and recommendations for the development of brand products based on modern information and communication technologies, increasing export volumes based on marketing principles, and improving the application of information and communication technologies to all sectors of the economy.

References

1. Decree of the President of the Republic of Uzbekistan № PP-1730 "On measures for further implementation and development of modern information and communication technologies". National Database Database No. 01/17/3415/0345 dated 01.12.2017 2. Decree of the President of the Republic of Uzbekistan Sh. // Public Speech, February 8, 2017, 28 (6722). 3. Kevin Lane Keller (1993) "Conceptualizing, Measuring, and Managing Customer - Based Brand Equity," Journal of Marketing, 57 (January), 1 -22. 4. Lassar W., Mittal B. and Sharma A. (1995) “Measuring Customer -Based Brand Equity”, Journal of Consumer Marketing 12(4): 11-19. 5. Park C.S. and Srinivasan V. (1994) “A survey -based method for measuring and understanding brand equity and its extendibility”, Journal of Marketing Research,Vol. 31, May, pp. 271 - 884. 6. Kamakura W.A. and Russell G.J. (1991) “Measuring Consumer Perceptions of Brand Quality with Scanner Data: Implications for Brand Equity”, Report No. 91-122, Marketing Science Institute, Cambridge, MA. 7. Aaker D.A. (1996) “Building Strong Brands”, The Free Press, New York, NY. Vol 3, No 2, pp 33-46. 8. Мotameni R. and Shahorkhi M. (1998), “Brand Equity Valuation: A Global Perspective”, Journal of Product and Brand Management, 7 (4), 275-290.

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