The strategy of" soft power " includes such opportunities for the country's positioning in the international arena as the export of education, the promotion of the language and the dissemination of national cultural and spiritual values. Providing educational services to foreign students is one of the key tools of the "soft power" of the state . In the world there is a tough struggle between States for foreign students, because it is prestigious, economically profitable and serves the long-term interests of States, allowing them to solve various strategic problems.
Anholt S. Beyond the Nation Brand: The Role of Image and Identity in International Relations / / The Journal of Public Diplomacy. 2012. № 2. P. 6-7. Dinnie K. Nation branding: concepts, issues, practice. - Oxford: Butterworth- Heinemann, 2008. P. 15. Файзуллаев А. Страна как бренд // Сайт Gazeta.uz. 19 апреля 2017г. Anholt S. Place Branding Research / / The Anholt-GfK Roper Nation Brands Index website. Anholt S. The Good Country Party / / The Good Country Index website. Wilson E.J. Hard Power, Soft Power // Smart Power. The Annals of the American Academy of Political and Social Science, 616. P.110-123.
"Using the tools of "soft power" in international relations,"
International Relations: Politics, Economics, Law: Vol. 2018
, Article 5.
Available at: https://uzjournals.edu.uz/intrel/vol2018/iss2/5