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International Relations: Politics, Economics, Law

Abstract

Uzbekistan is increasingly in favor of expanding the formats of interaction within the organization, which will have a positive impact on the formation of a new positive image of the country, so it is important to establish informal channels of communication, including through public diplomacy, institutionalized within the SCO. All initiatives put forward in the SCO will have a wider impact outside the organization. As it is known, the Central Asian vector is the most priority direction of the foreign policy of modern Uzbekistan, all efforts are aimed at creating the most favorable environment for cooperation between the countries of the region and the formation of a common good-neighborliness.

References

1. Концепция «мягкой силы» всесторонне и подробно раскрыта в работах американс¬кого ученого Дж.Ная: J.S. Nye Jr. Bound to Lead: The Changing Nature of American Power. - New York, 1991; J. S. Nye Jr. Soft Power: The Means to Success in World Politics. New York: Public Affairs, 2004; Joseph S. Nye.The Paradox of American Power: Why the World’s Only Superpower Can’t Go It Alone. - New York: Oxford University Press, 2003; Joseph S. Nye. Propaganda isn’t the way: Soft power // The International herald Tribune, January 10.; Joseph S. Nye Jr. Public Diplomacy and Soft Power // The ANNALS of the American Academy of Political and Social Science, 2008. Vol. 616 №1. Joseph S. Nye Jr. Бурлинова Н., Иванченко В., Грибкова Д. Российская публичная дипломатия в 2017 году / / «Креативная дипломатия». - М., 2018. С.4. 2. Изучению «публичной дипломатии» посвящены труды западных ученых, среди которых можно выделить следующие: J. Brown Public Diplomacy and Propaganda: Their Differences/ American Diplomacy Foreign Service Dispatches and Periodic Reports on U.S. Foreign Policy. 2008// http://www.unc.edu/depts/diplomat/item/2008/ 0709/comm/brown_pudiplprop.html; Gilboa E. Public Diplomacy in the Information Age. / / The ANNALS of the American Academy of Political and Social Science - vol. 616, 2008; Zaharna R. The Soft Power Differential: Network Communication and Mass Communication in Public Diplomacy / / The Hague Journal of Diplomacy. 2007; Zaharna R., Arsenault A., Fisher A. Relational, Networked, and Collaborative Approaches to Public Diplomacy: The Connective Mindshift. Rout ledge, London 2014; CullN.J. Public Diplomacy: Lessons from the Past - FIGUEROA PRESS LA, 2009; Leonard M. Public Diplomacy. - London: The Foreign Policy Centre, 2002; Melissen J. The New Public Diplomacy: Between Theory and Practice / / The New Public Diplomacy: Soft Power in the Information Age. - New York: Palgrave Macmillan, 2005.

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