International Finance and Accounting


The development of the country's economy and the improvement of its management system cannot be done without information. Information consists of the continuous exchange of information between all sectors, industries, divisions of the national economy (from the workplace to the ministries) and between similar enterprises and organizations. With the growth of science and technology, the range of goods will increase, will be updated, the technical base of production will be enriched with modern and sophisticated machine systems, technological processes will intensify and become more complex, production specialization will expand, and so on. The article highlights the need and importance of information in marketing and analyzes the example of some companies. Moreover, the views of economic and marketing scientists are scrutinized in the article, resulting in more clear visualization of the role of information in marketing activities.


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