In recent years, as in all sectors of the economy of the world countries, the role and place of social networks in the development of the tourism industry has been increasing. One of the most actual issues today is the effective use of social networking technologies and research in this area to promote Uzbekistan's tourism products in the domestic and international markets. This article describes the role of social media networks in the strategic development of tourism in the Aral Sea region in Uzbekistan. The study conducted interviews with tourism stakeholders in the region on social media strategies for tourism routes, in accordance the Triple Helix model. As a result of the study, a strategy was proposed for the formation of the tourist image of the Aral Sea region using social networking technologies
1. https://en.wikipedia.org/wiki/Social_media 2. Fotis J (2012). The impact of social media on consumer behaviour: Focus on leisure time. 3. Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: Its use by national tourism organisations. Current Issues in Tourism, 16(3), 211–239. 4. Laroche, M.; Habibi, M.R.; Richard, M.-O. To be or not to be in social media: How brand loyalty is affected by social media? Int. J. Inf. Manag. 2013, 33, 76–82. 5. Edwards, D., Cheng, M., Wong, A., Zhang, J., & Wu, Q.(2017). Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange. International Journal of Contemporary Hospitality Management, 29(6), 690–708. Advance online publication. 6. Sudipta Kiran Sarkar & Babu George (2018) Social media technologies in the tourism industry: an analysis with special reference to their role in sustainable tourism development, International Journal of Tourism Sciences, 18:4, 269-278, DOI: 10.1080/15980634.2018.1551312 7. Zeng B (2013) Social Media in Tourism. J Tourism Hospit 2:e125. doi:10.4172/2167-0269.1000e125 8. https://www.spot.uz/ru/2018/07/05/tourism-strategy 9. Xurramov O. Elektron turizm imkoniyatlari va ularni qo‘llashning o‘ziga xos xususiyatlari.Conference Proceedings Contemporary Aspects of Global Tourism Industry and Specific Features of Tourism Development in Uzbekistan 15-16th of October 2014. MDIS Tashkent. 35-40 b. 10. Ollanazarov B.D.,Allanazarov. O‘zbekiston turizmini rivojlantirishda IT-texnologiyalaridan samarali foydalanish // 2017-2021 yillarda mintaqalarda turizm salohiyati kompleks rivojlantirishning ustuvor yo‘nalishlari” respublika ilmiy-amaliy anjumani materiallari , Urganch, 24 noyabr, 2018 yil, UrDU nashriyoti b.90-94 11. Matkulieva S., Ataboeva K. Turistlar oqimini oshirishda reklama xizmatlarini tashkil etish. “Mustaqillik yillarida O‘zbekiston ijtimoiy-iqtisodiy rivojlan-ishining ustuvor yo‘nalishlari: muammo, tahlil va istiqbollar”. mavzusidagi respublika ilmiy anjumani, Urganch shahri, 26 noyabr' 2016 yil, UrDU nashriyoti, B.47-50Kalandarov J.. The effective use of marketing strategies in the development of tourist destinations (on the example of Khorezm region) Masters Dissertation // Urgench-2017., p. 61. 12. Ibadullaev E, Chuponov S (2018), Ecotourism of Khorezm region:Potential and opportunities. Actual problems of moderen science, education and training in the region. Khiva 2018-II 13. Bekjanov D., Matyusupov B., (2020) Research Book Chapter. “Influence of innovative processes in the competitiveness of tourist destination”, In book: Innovation and Entrepreneurial Opportunities in Community Tourism, Publisher: IGI Global,USA, October 2020 pp.243-263 https://doi.org/10.4018/978-1-7998-4855-4.ch014 14. Liu, Z. Sustainable Tourism Development: A Critique. J. Sustain. Tour. 2003, 11, 459–475. 15. Jamal, T.; Stronza, A.L. Collaboration theory and tourism practice in protected areas: stakeholders. Structuring and sustainability. 2009, 1, 459–475 asosida muallif ishlanmasi 16. Sarpong, D.; Razak, A.A.; Alexander, E.; Meissner, D. Organizing practices of university, industry and government that facilitate (or impede) the transition to a hybrid triple helix model of innovation. Technol. Forecast. Soc. Chang. 2017, 123, 142–15 17. Xorazm viloyati va Xiva shahrining sayyohlik profilini o‘rganish hisoboti. UNWTO/UrDU/EBRD. Urgan-2020. 75 b.
"WAYS OF USING SOCIAL MEDIA TECHNOLOGIES IN THE STRATEGIC DEVELOPMENT OF TOURISM IN THE ARAL REGION,"
International Finance and Accounting: Vol. 2021
, Article 27.
Available at: https://uzjournals.edu.uz/interfinance/vol2021/iss4/27