International Finance and Accounting


In recent years, as in all sectors of the economy of the world countries, the role and place of social networks in the development of the tourism industry has been increasing. One of the most actual issues today is the effective use of social networking technologies and research in this area to promote Uzbekistan's tourism products in the domestic and international markets. This article describes the role of social media networks in the strategic development of tourism in the Aral Sea region in Uzbekistan. The study conducted interviews with tourism stakeholders in the region on social media strategies for tourism routes, in accordance the Triple Helix model. As a result of the study, a strategy was proposed for the formation of the tourist image of the Aral Sea region using social networking technologies


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