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International Finance and Accounting

Abstract

In the article analyzes the organization of marketing activities in the field of insurance, the latest trends in marketing in international practice, introduced into the activities of insurance companies, new technologies. So, the prospects and possibilities of using new marketing technologies in the national insurance sector are also analyzed.

References

1. David Bland. Insurance: Principies and Practice. Compiled by David Bland, The Chartered Insurance Institut, Great Britain, 2008, 329 pg. 2. Zubets A.N. (2001) Marketingovыe issledovaniya straxovogo rыnka - M.: Sentr ekonomiki i marketinga, - 244 s. 3. Kolesnikova T.V. (2011) Determinantы finansovoy ustoychivosti i marketinga straxovoy organizatsii // Izvestiya. № 3. 4. Shaxov V.V. (2003) Straxovaniye: Uchebnik dlya vuzov. – M.: Yuniti, - 311 s. 5. Ryals L. (2005) Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships // Journal of Marketing. № 69. P. 252–261. 6. Alikayeva M. V., Nalchadji T. A. (2016) K voprosu o primenenii straxovogo marketinga na rыnke straxovыx uslug. Nauchnыe izvestiya – №1 (2). – s. 11-15. 7. Evelina Bazinia, Liljana Elmazib, Shkelqim Sinanajc (2011). Importance of relationship marketing management in the insurance business in Albania. “ Service Sector in terms of Changing environment”. XI International Conference 27-29 October, Ohrid. 155-162 p. 8. Lopatkin D.S. (2013) Straxovoy marketing kak sposob sbalansirovannogo razvitiya rыnka vzaimnogo straxovaniya / Jurnal Servis v Rossii i za rubejom. №3 – s. 18-24.

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