International Finance and Accounting


The article examines the prospects of strategic development of the system of marketing activities in the management of the enterprise and the scientific and theoretical basis of the priorities of its formation. The role of factors influencing the process of forming a marketing strategy is assessed. In the process of marketing planning, scientific proposals and recommendations on the objectives and principles of management, external environment and communication services, customer requirements, alternative methods of planning based on relevant information and analysis of competitors are formed.


1. O‘zbekiston Respublikasi Prezidenti Sh.M.Mirziyoyevning 2019 yilda mamlakatimizni rivojlantirishning eng muhim ustuvor vazifalari to‘g‘risidagi Parlamentga Murojaatnomasi http://uza.uz/oz/politics/zbekiston-respublikasi-prezidenti-shavkat-mirziyeevning-oliasy-28-12-2018 2. Justin P, Yogesh D, Ravi P, Sanjit K. Research in strategic marketing: past and future(Developing New Models, Reviews, Measures, Methods with Future Research Agenda). Journal of Strategic Marketing. ournal of Strategic Marketing, 27:5, 369-372, DOI: 10.1080/0965254X.2019.1572272 3. Antikainen M, Niemelä M. How to co-create local food products with consumers? International Journal of Technology Marketing (IJTMKT), Vol. 12, No. 1, 2017. https://www.inderscience.com/info/inarticletoc. php?jcode= ijtmkt & year = 2017&vol=12&issue=1 4. Sekerin V.D. Innovatsionnыy marketing: Uchebnik. – M.: INFRA – M, 2012. – 238 s. 5. Lipsitsa I.V. Marketing. Uchebnik dlya studentov bakalavriata. pod red. M.: GEOTAR-Media, 2012 — ISBN 978-5-9704-2112-3 –576 s. 6. Kuzmina Ye.Ye. Marketing: uchebnik i praktikum dlya srednego professionalnogo obrazovaniya. Moskva : Izdatelstvo Yurayt, 2019.– 383 s. 7. Ergashxodjayeva Sh.Dj. Marketingni boshqarish. Darslik.–T.:TDIU, 2017.-338 b 8. Ikramov M.A, Abduxalilova L.T, Nabiyeva N.M. Marketing tadqiqotlari. O‘quv qo‘llanma. -T.: TDIU, 2017. – 145 b. 9. Imomova N.A.Innovatsion marketingning zamonaviy iste’molchi talabi o‘zgarishidagi ahamiyati. XXI asr: fan va ta’lim masalalari” ilmiy elektron jurnali. №2, 2017 yil. 10. Kotler F. i dr. Osnovы marketinga: Per. s angl. – 2-ye yevro. Izd. – M.: Izdat. Dom “Vilyams”. 2010. –S 35. 11. Mixaylov I.O. “Proizvodstvennыy marketing”, SPb, AO “Novinka”, 2016, -S 136. 12. Sovremennыy marketing/Pod. Red. V.Ye.Xrutskogo- M.,Finansы i statistika, 2017.-S 218.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.