Scientific reports of Bukhara State University
Article Title
Abstract
The article discusses the concept and history of advertising, the formation of advertising in the West and East, its gradual development, types of advertising, the language and style of advertising text, historical and modern advertising, the current role and importance of advertising. as well as the Law of the Republic of Uzbekistan "On Advertising" and some conclusions on the development of advertising in Uzbekistan, achievements and challenges in this area.
First Page
227
Last Page
232
References
1. O'zbekiston Respublikasi “Reklama to'g'risida”gi qonuni. 1998 yil 25 dekabr.
2. Alina Dudareva. Reklamniy obraz. Mujchina i jenshina. - M.: RIP-xolding, 2003.
3. Groshev I.V. Polorolevie stereotipi i gendernaya neverbalnaya kommunikatsiya v zerkale reklami. Vestnik Tambovskaya gosudarstvennogo texnicheskogo universiteta, 1998. 4. T. 4.
4. Turkiston viloyatining gazeti. 1899. 65-son.
5. To'lqin Eshbek. Jamoatchilik bilan aloqalar va reklama. O'zMU. O'quv qo'llanma. - T., 2019.
6. O'zME. 7-jild. “O'zbekiston milliy entsiklopediyasi” davlat ilmiy nashriyoti. - T., 2004. 299-300-b.
7. Xolikulova Sh.B. Reklama na stranitsax pereodicheskoy pechati Turkestana v kontse X1X - nachale XX veka (na primere “Turkiston viloyatining gazeti”). // Molodoy ucheniy, 2013, № 12. S. 770-773.
8. Shodmonova S. Turkiston tarixi - matbuot ko'zgusida. - T.: Yangi nashr, 2011.
9. https://ziyouz.uz/
10. https://ziyouz.uz/
Recommended Citation
Mustaqimova, Mustaqimova Qunduz Sobirovna
(2020)
"FEATURES HISTORICAL AND MODERN ADVERTISING,"
Scientific reports of Bukhara State University: Vol. 4
:
Iss.
4
, Article 14.
Available at:
https://uzjournals.edu.uz/buxdu/vol4/iss4/14