Article Title

FEATURES HISTORICAL AND MODERN ADVERTISING

Authors

Mustaqimova Qunduz Sobirovna Mustaqimova, teacher of the uzbek language and literature department, BETI

Abstract

The article discusses the concept and history of advertising, the formation of advertising in the West and East, its gradual development, types of advertising, the language and style of advertising text, historical and modern advertising, the current role and importance of advertising. as well as the Law of the Republic of Uzbekistan "On Advertising" and some conclusions on the development of advertising in Uzbekistan, achievements and challenges in this area.

First Page

227

Last Page

232

DOI

10.52297/2181-1466/2020/4/4/14

References

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Recommended Citation

Mustaqimova, Mustaqimova Qunduz Sobirovna (2020) "FEATURES HISTORICAL AND MODERN ADVERTISING," Scientific reports of Bukhara State University: Vol. 4 : Iss. 4 , Article 14.
DOI: 10.52297/2181-1466/2020/4/4/14
Available at: https://uzjournals.edu.uz/buxdu/vol4/iss4/14