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Scientific reports of Bukhara State University

Abstract

The article discusses the concept and history of advertising, the formation of advertising in the West and East, its gradual development, types of advertising, the language and style of advertising text, historical and modern advertising, the current role and importance of advertising. as well as the Law of the Republic of Uzbekistan "On Advertising" and some conclusions on the development of advertising in Uzbekistan, achievements and challenges in this area.

First Page

227

Last Page

232

DOI

10.52297/2181-1466/2020/4/4/14

References

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7. Xolikulova Sh.B. Reklama na stranitsax pereodicheskoy pechati Turkestana v kontse X1X - nachale XX veka (na primere “Turkiston viloyatining gazeti”). // Molodoy ucheniy, 2013, № 12. S. 770-773.

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9. https://ziyouz.uz/

10. https://ziyouz.uz/

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